What does “Classico” mean on a wine bottle?
On Italian wine bottles, “Classico” indicates the older/original “classic” areas within a given wine region.
Why the distinction? Classico areas tend to be on the sites that have the best slope, soil, and aspect towards the sun – which equates theoretically to better quality grapes and better quality potential in wines. Some regions such as Chianti or Soave have increased massively in size throughout the centuries as boundaries were redrawn over and over. Producers eventually felt it necessary to create the “Classico” designation to help them convey to the consumer that their winery, grapes, and wines are in excellent–if not the best–locations.
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